The Brand
M^0 (read "M ZERO") alludes to the measurement of money supply and the introduction of a new foundational layer. The caret symbol ^ is a reference to its use in mathematics and computer programming as representing exponentiation: M^0 can also mean "M to the power of 0". Quite clearly, any number raised to the power of zero equals 1, which is not a coincidence. The number one represents uniqueness, singleness - an attribute particularly important for good quality money.
Primary Logo
Download assetsSee allowed applications of M^0's primary logo below.
Tokens
Download assets$M Token
$M is a composable cryptodollar backed by high-quality, exogenous collateral.
How To Refer To $M
Here is how to refer to the $M cryptodollar on applications.
Governance Tokens
Colors
Primary Palette
The M^0 palette represents a brand that’s mature, distinct, and confident in its expression. Retaining mint-green as the primary brand color and teal and blue as secondary, we have a triad of colors that allow for versatile and vibrant visual communication.
Greys
The grey palette complements and balances out the hues, reinforcing a more mature and refined look. White mode (white and lighter tints of grey) should dominate the visual communication, especially when in the context of copy/content.
Things to Avoid
Careful and consistent use of our logo ensures maximum brand impact. The following are a few usage examples that shall be avoided. It is paramount that legibility is maintained. The logo should not be altered in any way.
Primary Logo
$M Token
